Time and date
Belgravia in Bloom | South

It is well documented  that Londoners have always loved flowers. Lets consider Gainsborough’s art, which places the quintessential English garden as the backdrop to his playful yet suggestive portraiture. Or perhaps the Victorian print  that depicts quaint London streets filled with window boxes and window pots spurred on by the  Victorian craze for window gardening. And, even London’s reputation  as a garden city for it boasts an abundance of parks, squares, private and communal green spaces, more than any of its European counterparts. 
Chelsea Flower Show is the most significant and formal recognition of a Londoner’s love for flowers. With over 500 exhibitors from around the world,  165 000 visitors are expected to flock to the Royal Hospital Chelsea,  Christopher Wren’s home for superannuated soldiers, where the show has taken place, with the exception of the first two world wars,  since 1913. 
On Friday 27th May, to coincide with Chelsea Flower Show, Fox & Squirrel is hosting guided walking tours of Grosvenor’s Belgravia in Bloom, a series of installations, floral displays and events with a royal theme to celebrate Her Majesty the Queen’s 90th birthday. The walks, which are free and open to the public, will showcase Belgravia’s timeless architecture and elegant history. In an additional twist we’ll also be visiting the independent businesses that call Belgravia home. At each stop we’ll discuss the role flowers play on their services and products, from olfactory to the food and drinks industry. We’ll discuss how squares and parks and urban plans have impacted the areas shape and character.
Stop 1 Daylesford: Flowers in food and drink
Stop 2 Peggy Pochen: The making of an artificial flower
Stop 3 Les Senteurs: The scent of a flower
Fee is refundable upon attendance

  • About the talk/speaker
  • Penelope is the Co-Founder and Managing Director of Fox&Squirrel. She holds degrees in History from The University of Edinburgh, History of Art from the American University of Paris and speaks English, Greek and French fluently. Since graduating in 2007 she has researched and consulted a number of cultural institutions in Cyprus and Greece on ways to communicate cultural values to a younger audience, while at the same time studying at King’s College London for an MA in Cultural and Creative Industries.In 2008, Penelope completed research on The RichMix cultural foundation and its social, cultural and financial effects on East London, a dissertation which dissected the work of Munira Mirza (educational adviser to Boris Johnson, Mayor of London). Penelope has steered fashion communication campaigns and contributes to a slew of art and fashion publications, and contributes regularly fashion features to the Huffington Post, >BMM and The Industry. Penelope writes a monthly history column Remembering Mayfair for The Mayfair Magazine. Penelope leads the fashion walks for Fox&Squirrel.