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28 April 2017
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Bridal March

When Penelope started to plan her wedding she found herself quickly despairing. The abundance of information and Pinterest boards claiming to be “originally inspired” was mind-boggling to say the least and, crucially, very little was in fact truly original. It became obvious to her that if indeed a bride wanted to retain some aesthetic integrity and be true to herself and her tastes, then the only way to do so was to distil the vast amount of information that surrounds weddings into something manageable.

It has taken Penelope a year to organise her own big day and what has most disturbed her is the large profit margins that exist in an industry that takes advantage of women during their most happy and financially vulnerable time. Canvassing these intentions with the old fashioned princess narrative no longer meets the cut. With most people marrying a little later in life, the modern day woman can distinguish between reality and fairytale.

Take, for example, the wedding dress; a crucial piece of a wedding puzzle. Her intrinsic obsession with detail that stemmed from her experiences at her grandfather’s haberdashery, Penelope despaired with the cheap quality of the finishing of many bridal dresses. In her pursuit for the perfect outfit she found Davide Taub, head cutter at Gieves & Hawkes, who created a bespoke wedding outfit that was both beautiful to look at and to wear.

With this in mind, Penelope set about to create a bespoke guided walk for Brides-to-Be, stopping off at all the places that have a hand in making a wedding a celebration of the unique personalities being united. Penelope will meet brides-to-be at The Beaumont Hotel where she’ll dedicate time to find out the character of the bride and her desires for her wedding. From there, the tour unfolds, and aims to introduce the client directly with a craftsmen, designer and idea generators, who can collectively make her wedding a true representation of herself.

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